Legacy Category

Brice Jaunet creates his own brand of watches after 15 years of experience in the watch industry. Briston is a French brand born from a very “British” inspiration and spirit. During these years, he worked in the two largest watchmaking groups in the world, starting with Richemont, where he started at Cartier. Cradled from his earliest childhood by an entrepreneurial spirit, that of his grandfather Jacques, co-founder of the NewMan brand in 1967, Brice has always had the ambition to bring his creativity to life. It was therefore at the end of 2012 that he set out, collaborating with Swiss designer friends, to create a brand of watches that resembled him, the fruit of his reflections, his research and the desire to create a beautiful watchmaking work, authentic but accessible. The work of innovative materials, such as cellulose acetate, and colors give Briston watches a totally unique look. His studies at Oxford, his passion for sport and his taste for travel infuse the Briston brand with its “sport chic” spirit.